Prior to any notions of applying it to a media outlet, Ash Hoden created Deviation: Positively Extra-Ordinary as a philosophical framework for actively cultivating ethical self-governance on an individual level. He strayed across the globe while authoring his first book, The Idiot of Funkyville, perhaps straying too far for his second, The Exception Clause: Deviant Without a Cause in a (Former) Police State. In third grade he was severely punished for refusing to color within the lines, but that’s how it goes when you are deviant by nature.